PHYSICAL & EMOTIONAL WELLNESS®
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Our Team

Meet The Team

  • Stan Deland

    Co-Founder/CEO

    Stan Deland graduated college and joined the Marine Corps in 2000. As an infantry Platoon Commander, he led 60 Marines from Kuwait to Baghdad during the initial invasion of Iraq. A year later he returned to the Middle East as second in command of an Infantry Company that swelled to 260 Marines for the November 2004 assault through Fallujah. Shortly after returning to the States from Fallujah, he began using  Emotional Detox. It is because of the remarkable direct experience with these products that Stan founded Siddha Flower Essences.
  • Lori Pennisi Hodne

    National Sales Manager

    Lori has been a nutrition supplement/natural products industry veteran for over 20 years specializing in homeopathic and natural remedies. Her love for natural and nutritional healing began at an early age. At age 11, she relied heavily on proper diet and supplementation to help with various family and personal health issues. Lori has worked for various companies such as Hyland’s Homeopathic Company and Twinlab. She has held various positions from National Sales Trainer to Brand Manager to Director of Sales. She holds a Bachelor’s degree in Marketing Communications from SUNY Fashion Institute of Technology in New York City and a CN (Certified Nutritionist) designation from American Health Science University in Aurora, Colorado. She is based out of her Long Island, New York office.
  • Jessica Hunter

    Creative Developer

    Jessica began searching for natural alternatives during her undergraduate years. She first realized her love for homeopathy after discovering what her local natural grocery store called a "natural mucinex." She tried flower essences shortly after, and the shift she experienced was profound. Jessica holds a Bachelor's degree in Philosophy with an emphasis in Eastern Philosophy, and a minor in Studio Art. She utilizes her love for natural medicine and experience in research & analysis, design and marketing as the Creative Developer of Siddha Flower Essences. Her go-to Siddha remedies are Happy Heart, Emotional Detox, Youthful Skin and Grief & Loss. Jessica works from her home office in Hollywood Hills, California.
  • Katie Daniels

    Operations Manager

    Katie joined the Siddha team after graduating college with a degree in Biology, with an Ecology emphasis. She has always been passionate about the natural world and all things botanical. Katie has benefitted from the healing properties of plants, finding solace in wilderness adventures. Katie's previous work experience in the E-commerce industry includes managerial positions in operations and customer service. Working for Siddha Flower Essences has been a wonderful way to share her passions and help those searching for, and in need of, alternative medicine. Energy & Motivation and Mood & Patience are Katie's favorite Siddha remedies. Katie works from our Siddha office in Oxnard, California.

  • In Memory…Fred Rubenfeld

    Formulator

    Fred began his professional journey working in a metal foundry in Brooklyn in his early 20s.  After that he owned an apothecary in Manhattan's West Village,  In 1987 he bought Pegasus Products and moved to Colorado.  Since Fred's passing in 2016, Stan has taken on ownership and operation of Pegasus.  Stan and Fred were glad they got to work together and support each other in their respective endeavors.  Having worked with flower essences and gems for some 40 years, Fred brought invaluable experience, expertise, and love to these formulations. Rest in paradise, Fred.